joel.kelly
Senior designer. Sixteen years in. Milwaukee, remote anywhere.
Sixteen years designing, five of them at Dyson. I worked across the North American product lines and built the Figma libraries that held the work together. Now I run Tosa Marketing, my client practice in Wauwatosa, and publish the Authority Suite. I design brand systems, websites, and digital products, and shoot and edit product reviews and campaign films. AI is part of my production process, from building sites to generating imagery and automating publishing. I am open to senior design roles where I can make useful work alongside a good team.
- Brand and identity systems.
- Web and product design.
- Video production and motion design.
- AI workflows and publishing systems.
Dyson. Rexnord. Direct Supply. Barracuda Networks. Milwaukee Tool. Kohl’s.
Independent: Tosa Marketing, the Authority Suite, Ruck Authority.
Joel is a very talented designer — one of the best I’ve worked with in his skill with design software and using them to harness his creativity into a great product. Joel is always eager and seeking out the newest design trends to incorporate into his latest work. He works in a variety of channels seamlessly from print ads and banners, to digital ads, responsive web pages, and emails. Joel is also great to work with and receives feedback very well while seeking to improve. I’d work with him in again in heartbeat.
I’ve managed and hired dozens of creatives throughout my career and have to say that Joel is one of my favorites. He’s prompt, professional and has a keen sense for what works in the real world. More often than not, he’s added value by coming at things from a perspective we didn’t consider. He meshes well with everyone he’s collaborated with here, and requires minimal supervision. Plus, he’s just a really decent person to work with.
Joel was not only immediately responsive to our needs via email, text and phone but created work to our specifications within 48 hours. Based on this experience, we are continuing to work with Joel on future projects, as he continues to amaze us with his speed of response and quality of work. And he’s a really nice guy, to boot.
Joel’s one of those amazing designers who, consistently, reaches perfect balance between efficiency and artistry. I have worked with him for a year now, and he never fails to impress — strategically or visually. Joel’s spot-on instinct, ability to communicate effectively with all personality types and bold style would be an asset in any fast-paced environment.
Open to senior roles. Client projects go through Tosa Marketing.