Joel
Kelly.
Brand systems, websites, digital products, and video. Sixteen years of making things, including five on Dyson’s North American design team. Now independent, and open to the right team.
Selected work.
More work
Dyson
Web, email, Amazon, and retail for product launches and promotions.
Ruck Authority
Brand, site, content system, and YouTube channel for a rucking publication.
Rexnord
Corporate site, product configurator, and an IoT monitoring portal for an industrial manufacturer.
Kit Authority
Brand, editorial commerce, interactive planning tools, and motion identity.
Drone Authority
Interactive learning platform, exam simulator, chart lab, and study-book design proof.
Skid Mark Sim Racing
Brand, print, and site for a racing-simulator rental company.
Tosa Marketing
Brand system and site for my client practice.
From visual direction
to finished work.
I work from concept and visual direction through design, production, build, and launch. The medium changes; the attention to the finished result stays the same.
At Dyson that meant North American launches across web, email, Amazon, and retail. On my own it means client sites through Tosa Marketing and the Authority Suite, designed and built by the same person.
Sixteen years.
Get in touch.
Senior design roles, in-house or on a team: write to me directly. Client projects run through Tosa Marketing, my practice in Wauwatosa.