Dyson.
Five years. A lot of work.
None of which I can show you.
My lips are sealed. So is the portfolio. But that's me in the Dyson Zone.
If you browse dyson.com or scroll their social feeds, there's a good chance you're looking at something I helped build. I just can't point at it and say "that one." And yes, they really made this thing. Here's the user manual.
Five years of building things
at a company that doesn't cut corners.
Dyson taught me how to design at scale, ship under pressure, and work inside a system where every pixel gets scrutinized. Here's the general shape of what I spent five years doing.
Global Web Design
Designed and built pages across dyson.com for multiple markets. Product launches, landing pages, campaign work. Responsive, multi-language, pixel-precise.
E-Commerce UX
Worked on the digital shopping experience: product pages, conversion flows, navigation, promotional modules. Designed for performance and clarity at every breakpoint.
Campaign Creative
Digital assets for product launches across web, email, and social. Translated Dyson's product photography and brand system into campaign pages that actually moved units.
Design Systems
Contributed to and worked within Dyson's component library and design system. Consistency across dozens of markets, hundreds of pages, and a team that doesn't tolerate drift.
Email + CRM
Designed email campaigns, lifecycle flows, and CRM touchpoints. Every template tested across clients, every layout built for rendering reliability.
Brand Execution
Operated inside one of the most controlled brand systems in consumer electronics. Learned what it means when a brand standard actually means something.