Practical Guides

Studio Notes.

Short, practical notes on brand, web, social, AI, and the tools small business owners actually touch. Tutorials in the foreground; news and perspective pieces as they happen.

13 articles

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New notes, news reactions, and perspectives. Chronological, most recent first.

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PerspectiveCraft

Sora Got Shut Off Today. Here's What Designers Actually Do.

OpenAI killed the Sora app today and pushed everyone into ChatGPT. The lesson is portability. Own the input, not the platform.

aitoolssmall-business
6 min
Quick TakeAI + DesignApr 26, 2026

Veo 4. What Actually Changes.

Google's Veo 4 launched April 15. The practical headline is 30 seconds of character consistency in one shot. Here's what that's good for and what to skip.

aitools
4 min
AnalyticalAI + Design

DESIGN.md is the Portable Brand Spec We Needed.

Google open-sourced a markdown spec for design systems on April 21. It's tool-agnostic, AI-readable, and Apache 2.0. Why this matters for anyone running a brand across more than one piece of software.

aidesign-systemsbrand-systems
4 min
AnalyticalAI + Design

'HeyGen Avatar V'

'15 seconds of source footage to a fully articulated spokesperson. previous HeyGen avatar work required a structured recording session. Multi-look (different outfits, settings) from one source recordi'

aitools
2 min
PerspectiveLearned

What Building Ruck Authority Taught Me About Adding Layers

A month of building a content site that grew into a content engine. What I added, in what order, and why each layer earned its keep.

small-businessautomationai
9 min
Quick TakeAI + DesignApr 17, 2026

Claude Design Just Launched. Here's What It Actually Does.

Anthropic released a new tool today for making designs, decks, and one-pagers from a description. What it does, who it's for, and if it's worth your time.

aitools
3 min