Brand / Web / Product / Video
Ruck Authority.
An independent publication built around a weighted walk. I created the identity, designed and built the site, and turned hands-on gear testing into articles and original review films.
See the review films
A brand people can use
The site brings guides, gear reviews, training, and a club directory into one clear experience. I built the visual identity and page system around the same practical voice, then carried it across articles, newsletters, social graphics, and film.
Useful beyond the article
Calculators, training plans, gear discovery, and club search give readers something to do with what they learn. I designed the interfaces and built the front end and supporting systems, using AI throughout development and production.
Explore the toolsA working publishing system
I connected the publication to newsletters, a video library, and branded social production. Reusable Figma layouts and native DaVinci Resolve timelines keep the work editable. The publishing workflow adds platform-specific captions, review, and checks before release.
Original review films
Product testing, original footage, on-camera presentation, and creative direction. Edited and finished with an AI-assisted production workflow.
GORUCK Achilles: hands-on review
Original product demonstrations and on-camera commentary, with captions, chapters, and a companion review on the site.
Watch on YouTubeGORUCK GR1: field-tested review
A product review built from original footage, detailed testing, and a clear editorial point of view.
Watch on YouTube