Archive.
A decade of work between 2010 and 2020 — product, web, email, logo, social, and print. The catalog that built the practice.
2020 · Product Design
Rexnord Connect Portal
Enterprise IoT portal for industrial bearing monitoring. Real-time dashboards, engineer reports, and admin controls.
2019 · Product Design
Rexnord Coupling Configurator
Product configurator for industrial couplings. Guided selection flow with technical specifications and CAD downloads.
2019 · Web / Ecommerce
Rexnord.com Refresh
Corporate site refresh for a Fortune 500 manufacturer. Product catalog architecture, resource centers, and gated content strategy.
2015 · Web / Ecommerce
BuyCostumes Redesign
Full ecommerce redesign for one of the largest online costume retailers. Homepage, landing pages, and product experience.
2014 · Email
BuyCostumes Halloween Emails
Seasonal email campaign for Halloween. Promotional series with themed designs and strong conversion focus.
2015 · Email
BuyCostumes Holiday Emails
Christmas and New Year promotional email series. Festive designs driving seasonal costume and accessory sales.
2014 · Email
BuyCostumes Superhero Emails
Movie tie-in email campaign timed to superhero film releases. Targeted promotional series with character-driven design.
2015 · Social
BuyCostumes Social Media
Full social media content program. 50+ posts spanning product features, seasonal moments, contests, and community engagement.
2014 · Logo
Celebrate Express Concept
Brand identity concept for a party supply company. Logo system, typography, stationery, and mobile app direction.
2014 · Web / Ecommerce
Celebrate Express Redesign
Ecommerce site redesign for a party supply retailer. Multi-page responsive experience with improved product discovery.
2014 · Email
Celebrate Express Emails
Promotional email series for a party supply retailer. Seasonal campaigns, reactivation flows, and event-driven sends.
2015 · Web / Ecommerce
ELLE Landing Page
ELLE-branded landing page built for Kohl's. Editorial layout with fashion product showcases hosted on the Kohl's site.
2015 · Web / Ecommerce
Marc Anthony Landing Page
Landing page for Marc Anthony's clotheswear line on Kohl's. Brand storytelling and product showcase built for the Kohl's site.
2015 · Web / Ecommerce
KitchenAid Landing Page
KitchenAid landing page built for Kohl's. Premium product showcase with lifestyle imagery on the Kohl's platform.
2015 · Web / Ecommerce
Orange Tour Landing Page
Event landing page for a branded tour experience. Single-page scroll with registration and tour details.
2016 · Logo
Blue-Q
Brand identity and style guide for Blue-Q. Logo, business cards, homepage design, and brand guidelines documentation.
2016 · Logo
Paladino Branding
Full brand identity for Paladino. Logo exploration, color system, gig poster, apparel, and social media presence.
2016 · Logo
Karolyn May Knits
Brand identity for a knitwear artisan. Logo, packaging, magazine layout, business cards, and promotional poster.
2016 · Logo
Bearded Gentleman
Logo design and identity exploration for Bearded Gentleman. Typographic mark with hand-drawn character.
2016 · Logo
Wide Shoulder Breweries
Craft brewery identity. Logo, beer labels, poster series, and business cards for the founding team.
2016 · Web / Ecommerce
Ella's Barstaurant
Restaurant website with menu presentation, event listings, and location-driven design for a neighborhood bar and grill.
2016 · Web / Ecommerce
McGillycuddy's
Promotional flyers, posters, and print materials for McGillycuddy's, a Milwaukee Irish bar and restaurant.
2016 · Web / Ecommerce
Red Rock Saloon
Promotional assets for Red Rock Saloon, a country-themed bar and restaurant. Posters, event graphics, and print materials.
2014 · Web / Ecommerce
Weihe Family Restaurants
Concept site for Weihe, an old Milwaukee family restaurant group. Speculative work, never launched.
2016 · Print
Single Barrel Club
Membership materials for a whiskey club. Tasting cards, promotional pieces, and member collateral with a premium feel.
2017 · Web / Ecommerce
Crescendo Collective
Responsive web concept for a creative collective. Multi-device experience with mobile-first design approach.
2017 · Web / Ecommerce
GMR Marketing
Homepage concept for an experiential marketing agency. Desktop and mobile responsive design with bold agency positioning.
2017 · Web / Ecommerce
Artimyze
Web platform for an art technology startup. Multi-page experience with product showcases and onboarding flow.
2017 · Product Design
Beer KB
Knowledge base app for craft beer. Infinite scroll desktop experience with mobile companion for on-the-go lookups.
2018 · Web / Ecommerce
Milwaukee Tool
Landing page for Milwaukee Tool product line. Industrial brand voice with product-forward responsive layout.
2018 · Email
Aptura Newsletter
Email newsletter design for Aptura. Clean corporate layout with product portfolio highlights.
2010 · Print
Eau Claire Jazz Fest
Visual identity and promotional materials for a regional jazz festival. Posters, banners, and event photography direction.
2015 · Print
ARTSWEST Posters
Poster series for ARTSWEST, a community arts organization. Bold typographic compositions for event promotion.
2016 · Web / Ecommerce
Library Club
Promotional materials for Library Club, an upscale Milwaukee nightclub with bottle service.
2015 · Email
March Madness 2015
Promotional email design for March Madness bracket contest. Sports-themed campaign with urgency-driven conversion.
2016 · Logo
Night Owl Presents
Brand identity for a nightlife events promoter. Logo and visual direction for a late-night entertainment brand.
2017 · Print
MADACC Fundraiser Shirt
Illustrated t-shirt design for a fundraiser campaign. Sold through Ink to the People with proceeds donated.
2016 · Video
Firsthand Commercial
Art direction and storyboarding for a commercial shoot. Visual storytelling across multiple scenes with consistent brand voice.
2014 · Print
Wedding Invitations
Wedding invitation suite built around a custom typeface. Coordinating RSVP and detail cards.
2015 · Print
Recital Posters
Concert poster series. Hand-illustrated typographic compositions with a chalk and screen-print aesthetic.
2016 · Art
Various Illustrations
Collection of personal illustration work. Bears, jack-o-lanterns, geometric forms, and experimental digital art.
2017 · Art
Paintings
Original paintings and mixed media work. Portraits, landscapes, and abstract compositions across various media.