Archive.
Selected work from 2010 to 2020: product, web, email, brand, social, and print. The catalog that built the practice.
2020 · Product Design
Rexnord Connect Portal
Enterprise IoT portal for industrial bearing monitoring. Real-time dashboards, engineer reports, and admin controls.
2019 · Product Design
Rexnord Coupling Configurator
Product configurator for industrial couplings. Guided selection flow with technical specifications and CAD downloads.
2019 · Web / Ecommerce
Rexnord.com Refresh
Corporate site refresh for a global industrial manufacturer. Product catalog architecture, resource centers, and gated content strategy.
2015 · Web / Ecommerce
BuyCostumes Redesign
Full ecommerce redesign for one of the largest online costume retailers. Homepage, landing pages, and product experience.
2014 · Email
BuyCostumes Halloween Emails
Seasonal email campaign for Halloween. Promotional series with themed designs and strong conversion focus.
2014 · Email
BuyCostumes Superhero Emails
Movie tie-in email campaign timed to superhero film releases. Targeted promotional series with character-driven design.
2014 · Web / Ecommerce
Celebrate Express Redesign
Ecommerce site redesign for a party supply retailer. Multi-page responsive experience with improved product discovery.
2014 · Email
Celebrate Express Emails
Promotional email series for a party supply retailer. Seasonal campaigns, reactivation flows, and event-driven sends.
2015 · Web / Ecommerce
ELLE Landing Page
ELLE-branded landing page built for Kohl's. Editorial layout with fashion product showcases hosted on the Kohl's site.
2015 · Web / Ecommerce
Marc Anthony Landing Page
Landing page for Marc Anthony's clotheswear line on Kohl's. Brand storytelling and product showcase built for the Kohl's site.
2015 · Web / Ecommerce
KitchenAid Landing Page
KitchenAid landing page built for Kohl's. Premium product showcase with lifestyle imagery on the Kohl's platform.
2016 · Logo
Paladino Branding
Full brand identity for Paladino. Logo exploration, color system, gig poster, apparel, and social media presence.
2016 · Logo
Karolyn May Knits
Brand identity for a knitwear artisan. Logo, packaging, magazine layout, business cards, and promotional poster.
2016 · Logo
Wide Shoulder Breweries
Craft brewery identity. Logo, beer labels, poster series, and business cards for the founding team.
2018 · Web / Ecommerce
Milwaukee Tool
Landing page for Milwaukee Tool product line. Industrial brand voice with product-forward responsive layout.
2018 · Email
Aptura Newsletter
Email newsletter design for Aptura. Clean corporate layout with product portfolio highlights.
2010 · Print
Eau Claire Jazz Fest
Visual identity and promotional materials for a regional jazz festival. Posters, banners, and event photography direction.
2016 · Video
Firsthand Commercial
Art direction and storyboarding for a commercial shoot. Visual storytelling across multiple scenes with consistent brand voice.