Archive.
Not all design ages well. Digital design ages worse. But every project here taught me something, even when I didn't realize it at the time. This is the sentimental closet. Some of it still holds up. Some of it is very 2015. Some of it was just me having fun. All of it got me here.
2020 · Product Design
Rexnord Connect Portal
Enterprise IoT portal for industrial bearing monitoring. Real-time dashboards, engineer reports, and admin controls.
2019 · Product Design
Rexnord Coupling Configurator
Product configurator for industrial couplings. Guided selection flow with technical specifications and CAD downloads.
2019 · Web / Ecommerce
Rexnord.com Refresh
Corporate site refresh for a Fortune 500 manufacturer. Product catalog architecture, resource centers, and gated content strategy.
2015 · Web / Ecommerce
BuyCostumes Redesign
Full ecommerce redesign for one of the largest online costume retailers. Homepage, landing pages, and product experience.
2014 · Email
BuyCostumes Halloween Emails
Seasonal email campaign for Halloween. Promotional series with themed designs and strong conversion focus.
2015 · Email
BuyCostumes Holiday Emails
Christmas and New Year promotional email series. Festive designs driving seasonal costume and accessory sales.
2014 · Email
BuyCostumes Superhero Emails
Movie tie-in email campaign timed to superhero film releases. Targeted promotional series with character-driven design.
2015 · Social
BuyCostumes Social Media
Full social media content program. 50+ posts spanning product features, seasonal moments, contests, and community engagement.
2014 · Logo
Celebrate Express Concept
Brand identity concept for a party supply company. Logo system, typography, stationery, and mobile app direction.
2014 · Web / Ecommerce
Celebrate Express Redesign
Ecommerce site redesign for a party supply retailer. Multi-page responsive experience with improved product discovery.
2014 · Email
Celebrate Express Emails
Promotional email series for a party supply retailer. Seasonal campaigns, reactivation flows, and event-driven sends.
2015 · Web / Ecommerce
ELLE Landing Page
ELLE-branded landing page built for Kohl's. Editorial layout with fashion product showcases hosted on the Kohl's site.
2015 · Web / Ecommerce
Marc Anthony Landing Page
Landing page for Marc Anthony's clotheswear line on Kohl's. Brand storytelling and product showcase built for the Kohl's site.
2015 · Web / Ecommerce
KitchenAid Landing Page
KitchenAid landing page built for Kohl's. Premium product showcase with lifestyle imagery on the Kohl's platform.
2015 · Web / Ecommerce
Orange Tour Landing Page
Event landing page for a branded tour experience. Single-page scroll with registration and tour details.
2016 · Logo
Blue-Q
Brand identity and style guide for Blue-Q. Logo, business cards, homepage design, and brand guidelines documentation.
2016 · Logo
Paladino Branding
Full brand identity for Paladino. Logo exploration, color system, gig poster, apparel, and social media presence.
2016 · Logo
Karolyn May Knits
Brand identity for a knitwear artisan. Logo, packaging, magazine layout, business cards, and promotional poster.
2016 · Logo
Bearded Gentleman
Logo design and identity exploration for Bearded Gentleman. Typographic mark with hand-drawn character.
2016 · Logo
Wide Shoulder Breweries
Craft brewery identity. Logo, beer labels, poster series, and business cards for the founding team.
2016 · Web / Ecommerce
Ella's Barstaurant
Restaurant website with menu presentation, event listings, and location-driven design for a neighborhood bar and grill.
2016 · Web / Ecommerce
McGillycuddy's
Promotional flyers, posters, and print materials for McGillycuddy's, a Milwaukee Irish bar and restaurant.
2016 · Web / Ecommerce
Red Rock Saloon
Promotional assets for Red Rock Saloon, a country-themed bar and restaurant. Posters, event graphics, and print materials.
2014 · Web / Ecommerce
Weihe Family Restaurants
Concept site for Weihe, an old Milwaukee family restaurant group. Speculative work, never launched.
2016 · Print
Single Barrel Club
Membership materials for a whiskey club. Tasting cards, promotional pieces, and member collateral with a premium feel.
2017 · Web / Ecommerce
Crescendo Collective
Responsive web concept for a creative collective. Multi-device experience with mobile-first design approach.
2017 · Web / Ecommerce
GMR Marketing
Homepage concept for an experiential marketing agency. Desktop and mobile responsive design with bold agency positioning.
2017 · Web / Ecommerce
Artimyze
Web platform for an art technology startup. Multi-page experience with product showcases and onboarding flow.
2017 · Product Design
Beer KB
Knowledge base app for craft beer. Infinite scroll desktop experience with mobile companion for on-the-go lookups.
2018 · Web / Ecommerce
Milwaukee Tool
Landing page for Milwaukee Tool product line. Industrial brand voice with product-forward responsive layout.
2018 · Email
Aptura Newsletter
Email newsletter design for Aptura. Clean corporate layout with product portfolio highlights.
2010 · Print
Eau Claire Jazz Fest
Visual identity and promotional materials for a regional jazz festival. Posters, banners, and event photography direction.
2015 · Print
ARTSWEST Posters
Poster series for ARTSWEST, a community arts organization. Bold typographic compositions for event promotion.
2016 · Web / Ecommerce
Library Club
Promotional materials for Library Club, an upscale Milwaukee nightclub with bottle service.
2015 · Email
March Madness 2015
Promotional email design for March Madness bracket contest. Sports-themed campaign with urgency-driven conversion.
2016 · Logo
Night Owl Presents
Brand identity for a nightlife events promoter. Logo and visual direction for a late-night entertainment brand.
2017 · Print
MADACC Fundraiser Shirt
Illustrated t-shirt design for a fundraiser campaign. Sold through Ink to the People with proceeds donated.
2016 · Video
Firsthand Commercial
Art direction and storyboarding for a commercial shoot. Visual storytelling across multiple scenes with consistent brand voice.
2014 · Print
Wedding Invitations
Wedding invitation suite built around a custom typeface. Coordinating RSVP and detail cards.
2015 · Print
Recital Posters
Concert poster series. Hand-illustrated typographic compositions with a chalk and screen-print aesthetic.
2016 · Art
Various Illustrations
Collection of personal illustration work. Bears, jack-o-lanterns, geometric forms, and experimental digital art.
2017 · Art
Paintings
Original paintings and mixed media work. Portraits, landscapes, and abstract compositions across various media.