Why does the category weigh the most?
Because it tells Google what you are. Pick the broad parent and you compete with everyone. Pick the specific one and you show up for the searches that match.
Google Business Profile Readiness
Answer seven questions about your Google Business Profile. You get a readiness score and a short list of what to fix first. No login, nothing saved.
Why It Matters
Because it tells Google what you are. Pick the broad parent and you compete with everyone. Pick the specific one and you show up for the searches that match.
Yes. Volume and recency both count. You do not need hundreds. A steady trickle from real customers beats a one-time push that then goes quiet.
Photos give people a reason to trust you before they call. Posts tell Google the profile is active. Both are low effort and most businesses skip them.
You can, and the list above is the plan. If you want it done fast and aligned with the website, that is the setup service. Either way, the gaps are the gaps.
Ready When You Are